Datalayer management platform

Trackingspec is the only dedicated platform to ease the creation, management and distribution of datalayer definitions for end users and agencies.
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Why

Would you develop software in Word or PowerPoint?

No, and neither would we! Different tasks requires different tools, which is why we have developed the most intuitive and easy to use management tool specifically for datalayers.

Optimize time

Build your datalayer definition from reusable bocks of code and ensure that any updates to variables are automatically reflected everywhere

Get rid of costly errors

Built in type checking ensures that generated code is correct which will eliminate development errors and reduce time to production

Streamline collaboration

User management and multiple access levels ensures effective workflows and with version control it is always clear what has been made

Improve documentation

Following an industry proven layout for datalayer documentation ensures that your definition is easily implemented by developers

Works with your tool stack

Trackingspec is designed to create datalayer definitions for all major Analytics and Tag Management vendors
Features

Automated code creation

Datalayer blocks are made up of reusable variables and actions to ensure most efficient declaration.
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Automated type checking ensures that Datalayer blocks are always valid.
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Any UI definitions are automatically transformed into ready-to-implement code blocks
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Features

Overview like never before

Visibility to updates makes collaboration easy and effective.

Intuitive UI ensures that Datalayer elements are created consistently.
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Account structure

In Trackingspec, datalayers are defined in projects which can be organized in workspaces within separate accounts that you manage.

Keep track of changes

All elements can be organized against modified timestamps so that you can become aware of changes right away.

Media library

Ensure that all assets for your datalayer definitions are stored centrally and always up-to-date. Updates to media assets are automatically reflected wherever used.
Pricing

Plans that fit your needs

Try any plan free for 30 days.

Business plan

Specifically designed for end user customers with pricing based on no. of projects
FEATURES
Project management
Automated code creation
Unlimited users
PDF export
Unlimited reusable variables
Version control
Unlimited reusable actions
Media library
Email support
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Agency plan

Custom plan including management of multiple accounts with pricing based on all-you-can-eat
FEATURES
Project management
Audomated code creation
Unlimited users
PDF export
Unlimited reusable variables
Version control
Unlimited reusable actions
Media library
Email support
Multiple account management
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Basic plan

Our most popular plan for small teams.
$96per year
FEATURES
Everything in our free plan plus....
Access to basic features
Attend events
Basic reporting + analytics
Automatic updates
Up to 10 individual users
Backup your account
20GB individual data
Audit log and notes
Basic chat support
Feature requests
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Business plan

Popular
Advanced features and reporting.
$192per year
FEATURES
Everything in our basic plan plus....
200+ integrations
Advanced custom fields
Advanced reporting
Audit log and data history
Up to 20 individual users
Backup your account
40GB individual data
Personalised service
Priority chat support
+ many more...
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About

We are a team of analytics enthusiasts

Founded in 2022, Trackingspec is a platform made available by a team of web analytics experts with deep knowledge of best-in-class analytics platforms and tag managers. With Trackingspec we want to make datalayer definitions as simple and manageable as they should be.
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Contact us

Get in touch

We are remote first and always welcome a talk!

Email

hello@trackingspec.com

Headquarter

Copenhagen, Denmark

Start getting smart with your datalayer

Join leading companies and agencies in defining and managing datalayer definitions at scale
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